Try Changing Their Accounting Software!
28 May 2002
Scott is so right. Today’s small and medium businesses are so entrenched with whatever business management software they use that getting them to embrace the change to a better application is like sewing a button on a poached egg!
Marketing 101: How Do I Get People to Change Platforms, Parts 1 and 2. The single hardest marketing pitch in all of computing, both hardware and software, is this: Please Mr. Customer, Change Your Platform to My New Thing!
There is just nothing harder. This article will tackle this non-trivial (that’s semi sarcastic computer geek speak for ”wicked hard”) problem from a theoretical basis and then, in a follow up piece, with a real world example—Drupal. [The FuzzyBlog!]
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