Massaging The Data

28 June 2004

Glenn Reynolds has provided a link to an excellent essay about polling – scientific and otherwise. Beyond merely gathering data and reporting it, the science of polling involves not only sampling data from the right places, but also weighting that data during the analysis. Weight it one way and the sample appears to provide support for a given conclusion. Another way provides totally different support.

Don’t be misled by what your favorite polling or media service is saying! If the odds paid off every time, there’d be no dark horses.

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