For What?

2 March 2004

If you want a view of just how fast one of the players in the voice-over-IP game is growing, take a look at the work Om Malik has done.

Customer service in the USA is generally miserable. Technology is generally spectacular. When will we realize that we need to take a look at these two disciplines through the eyes of the customers we are trying to win and retain?

No matter how many residences and businesses embrace the voice-over-IP technology, the needs of customers who simply want a kind soul at the other end of the phone call will likely go unmet. It’s time for that to change! A cost reduction is simply not a sufficient reason to make the switch.

Filed under: