Rodent Regatta

Distribution is a tough business. Computer and technology distribution is a really tough business. Run by people who often look to other technology companies for business practices, the distribution of computers and technology should resemble a grocery produce distributor’s operation.

Both sell perishable goods. The only difference is the produce distributor’s inventory begins to smell at the end of the second day on the shelf.

Too few in the PC distribution industry ever grasp this key concept.