Rodent Regatta

In the early days of Wal-Mart’s incredible build-out, there were specialists who (for a fee) would help locally-owned Mom-and-Pop operators learn how to retain their customers and build lasting loyalty. These consultants had ”how-to” guides with specific techniques that the small business owner could follow. They were thought of as recipes for survival.

I read Dave’s entry this morning and agree with it. Google will be attacked by Microsoft. Google should know this, prepare for it and be ready. I say, ”yes, again.” Now for the real question: ”What should they do? What can they do?”

Is there a formula for living with the 800 pound gorilla?