When Customers Rule

13 November 2002

First, read this entry. Remember, the old saying, ”the customer is always right.” Too many customers have now heard that.

Customers now want to redefine businesses. ”If I want it this way, it must be right.” Where does that line start and stop? Should a moronic customer be able to demand a hamburger at Pizza Hut? Should we expect to pick up our next business suit at Home Depot?

Are there no boundaries on what any given business can and cannot do without some customer somewhere screaming, ”bad service?” Sure, we should all strive to build flexible businesses that can truly deliver what the customer wants when they want it, but getting mad at the web host because they don’t send paper crosses some line.

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