Rodent Regatta

Hot Text: Web Writing That Works. Based on research into attention, attitude, cognition, interface, reading, and usability, this book tells you how to write for the Internet-FAQs, help, e-mail, marketing copy, press releases, news articles, electronic newsletters, Webzine articles, and your own resume. Get specific guidelines, before-and after- examples, case studies, resources, and personal advice from two real Web writers. Learn to write hot text! [O’Reilly Safari]