Insane Greatness or Financial Engineering?

6 March 2006

What would you do if you held the reigns at a place that made an announcement like this one? What if less than 90 days later you had to amplify that decision?

Maybe your challenges run to something a bit different. Your engineers and designers came up with a new vehicle. Then, after all your promotion and advertising activity, you learn that the insurance folks have a little different impression of your new car. Sadly, it brings to mind your company’s past.

Clearly, both CEO’s have the toughest jobs in business. It’s time to do something revolutionary. It’s time to stop dithering and make some things happen. Selling nine million cars a year at GMC and with Ford seeking The Way Forward, you cannot shrink to greatness. Do something radical. Regain your prestige, but do it with insanely great products.

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