A New Medium

17 February 2005

Few companies can boast a circulation for their internal newsletter that rivals the circulation of a daily newspaper. Few weblogs get readership beyond the family, neighbors and a groupie or two.

That isn’t stopping an explosion in the numbers of weblogs and the weblog tools behind them. This study titled Weblog Tools Market—Update February 2005 provides the details. Notice where each weblog tool stands and how fast it is moving. Elise Bauer has done a fantastic and thorough job of assembling the data that tells the story. It is a continuation of work begun in August, 2004.

One clear message to tool developers: it’s a crowded field already. All of the things required to retain and grow a customer base in a competitive market simply must be in place. If you want to take share from others, what’s the value proposition?

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