Passengers Are Customers, Too

22 July 2004

Delta Airlines announced this week that they had lost $1.96 billion during the quarter ended June 30, 2004. After 75 years in business, this is a company that is in dire straits.

About 4:00a.m. this morning, I saw one of the reasons why. Just because you call them students, passengers or patients, it doesn’t mean they are not customers!

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