Rodent Regatta

Our company has been doing a lot of this lately. We’ve found a terrific set of resources and business processes for direct mail, email follow-ups and measuring our marketing results. Nothing’s instant and nothing’s guaranteed, but there are some tried-and-true principles to follow!

Marketing Software When You Are a Small Company: ”Let’s start with a definition. Marketing is the creation of demand for a product or service. Sales is the execution of strategies that fulfill demand. For example, you send out a bulk email about your product to a targeted list. That’s marketing—you are creating demand. When fifty replies come back that need to be individually answered, that’s sales. When you follow up on those fifty replies three weeks later to see if you can answer additional questions then you have a good sales program.” [From the Desktop of Dane Carlson]