Corporate Culture Is Everything

1 March 2004

For the past twelve years I’ve believed that corporate culture does more to set the direction of a business than the leadership of the business can ever do. Certainly, the leadership of a business can start the corporate culture, but changing cultures is very, very difficult work. There is no end to the number of fads that have been embraced with an eye toward transforming corporate culture. Most of the time such fads fail.

David Isenberg offers a glimpse into a new book called Who Really Matters. Short answer: it’s not who you think it is and it’s not what they’ve been saying all these years!

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