Build For Efficiency Or Build For Customers

7 December 2003

In an interesting article comparing commercial and military supply chains, we find this quote:

”In the military, there are no excuses-the consequences of not being at the right place at the right time can be disastrous,” Cohen says. Therefore, the military always focuses on a customer-centric performance metric. ”I think the commercial world often loses sight of the end customer.”
It comes from Morris Cohen a professor in the Operations and Information Management Department at Wharton.

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