Rodent Regatta

Dane quotes Forbes which quotes researchers who asked people why they hired a milkshake. Notice this one didn’t make Dane’s Diet Blog.

Gathering requirements for any project or improvement initiative is a critical success factor. Unless the technique is right, important dimensions of the needed change will be missed. There are some clever and useful tools for uncovering customer requirements. Applying these techniques thoroughly will prevent the need to turn to marketing and say, ”Please come up with a marketing program that will make them want our new, improved stuff.”