Rodent Regatta

The medium that is weblogging has been thoroughly scrutinized and reviewed in its brief life. One comparison that is frequently made is with other forms of media – particular those that report the news. Newspapers, radio and television have developed policies and practices that guide their involvement in advertising.

Weblogs are a new venture as far as advertising and advertisers are concerned. Today, Jason Kottke links to several great pieces of information about how Google is approaching the advertising business.