Rodent Regatta

On October 23, 1993 Mary Baechler’s article appeared in the Wall Street Journal. It was titled Tom Peters Ruined My Life.

On October 15, 2001 I wrote an article titled Mary Baechler Changed My Career for The Daily News in Memphis, TN.

Both of these articles focused on how the awareness and study of customer service practices and total quality altered our working lives. In Mary’s case Tom Peters provided a message that she needed to radically change the way she and her associates dealt with customers.

Today, I learned that Mary’s company is to be auctioned by the U.S. Bankruptcy Court. Mary’s company makes and sells baby joggers – the racing-styled stroller for parents who don’t want to give up running when the little ones arrive.

Here’s the reason for pointing to this:

If any of you know of anyone who wants to own a great business with committed and capable people already in place, you should let them know about this opportunity. Mary’s business is located in Yakima, WA.

The details are available here.