Rodent Regatta

We’re attempting to do some research for a business client who wants to develop an email newsletter for his customers. Here’s where our research started:

• Group Mobile uses Vertical Response
• Lockergnome uses Lyris
• 48 Days...uses Constant Contact, but they were using Webvalence
• Mike Sisco uses List Builder from bCentral
• John Myrna uses Topica
• Data Guidance Group uses and recommends Gammadyne Mailer

Goals include:

1. Add known (opted in) email addresses to the list
2. Allow opt-ins at the web site to be added to the list
3. Permit non-techie users to design the next newsletter or email
4. Allow scheduling of email
5. Send plain text or HTML emails
6. Begin with 500 names and grow to 5000 names

Anybody else know of a good tool for doing this sort of work? Are there other criteria that should be reviewed? [Thanks in advance!]

• * * LATE-BREAKING UPDATE * * * Another candidate is now in the hunt. >From a really reliable source who is responsible for distributing several email newsletters, I hear that iMakeNews is a tool to consider. More later!