Apple &Amp; Ibm
1 April 2002
Apple & IBM
Why doesn’t some type of joint strategy between these two make some sense? NO – not like IBM swallowing Lotus and Lotus disappearing. What I have in mind leverages the obvious strengths to create a bona fide alternative to Wintel PC’s:
APPLE:
- great industrial design
- new-found Unix operating system in OSX
- small enough to do some entrepreneurial things
- cool-factor is high
IBM:
- financial strength
- new-found focus on Linux
- provides PowerPC chips to Apple now
- has the power to lead a Unix/Linux to the desktop initiative
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