Apple &Amp; Ibm

1 April 2002

Apple & IBM


Why doesn’t some type of joint strategy between these two make some sense? NO – not like IBM swallowing Lotus and Lotus disappearing. What I have in mind leverages the obvious strengths to create a bona fide alternative to Wintel PC’s:
APPLE:

  • great industrial design

  • new-found Unix operating system in OSX

  • small enough to do some entrepreneurial things

  • cool-factor is high

IBM:

  • financial strength

  • new-found focus on Linux

  • provides PowerPC chips to Apple now

  • has the power to lead a Unix/Linux to the desktop initiative

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