Rodent Regatta

APPLE AS AN ALTERNATIVE

MAC ATTACK: Maybe it was the dank air in Provincetown that did it in; or my ceaseless use of iTunes. But it’s a little embarrassing for Apple to have such a high-profile ”switch” ad campaign going on and have one of their most enthusiastic switchers see his computer collapse from mechanical problems within a few months. [Andrew Sullivan]

I’d love to see the UNIX/Linux world gain some serious traction beyond the servers. Apple and Sun are two companies that have the potential to foster that in a big way. Clearly, Intel’s bread is buttered with the Microsoft dollars, but should Sun or Apple ever see a way to bring their ”better” idea to the Intel platform… Well, you get the idea. This switch thing is lacking in two important ways. First, the software licensing as you bail out of Windows to OS X is hefty. Second, Apple must shed some of its image as solely for the digital prepress niche having spent years building that image.