Rodent Regatta

SPECIALIZATION

Niche market sparks an unlikely franchise – charged up with unusual power. Call it the mother of all narrow-retailing concepts. It’s one-stop battery shopping, with batteries for everything from automobiles, RVs and lawnmowers to electric razors, remote controls, camping lanterns, smoke detectors and backup power systems for hospitals and other institutions. That’s a unique a gimmick. What’s yours?  # [John Henry on Business]