If Design Did Not Matter...

18 July 2002


airlines wouldn’t spend so much painting airplanes. Politicians wouldn’t spend so much on banners, handbills and signs. Companies wouldn’t spend so much on corporate identity packages. Imagine the cost of changing a logo or color at a place like Federal Express.
I’m confident that part of what draws me into a weblog or web site is the design. I know good design when I see it, but I surely do wish I could create it!

Why to build your own template. During a spell of blogsurfing yesterday, I repeatedly ran across links to Paul Andrewss blog. The other end of one such link spurred me to do what Jonathon Delacour calls fossicking around in the blog archives. Only then did I… [Caveat Lector]

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