Rodent Regatta

CLEVER ADS ALONE WON’T ’SWITCH’ THE CRITICAL MASSES
Apple needs the Unix switchers and a software switching incentive for Windows users

In Midst of a PC Slump, Apple Still Aims for Growth. A prosperous future for Apple depends on persuading legions of personal computer users to switch from Microsoft Windows to Apple’s Macintosh technology. By Steve Lohr. [New York Times: Technology]