Rodent Regatta

Jeffrey Veen has written an entry titled Learning From the Apple Store. He uses it to introduce an essay by his partner, Jesse James Garrett. That essay is called Six Design Lessons From the Apple Store.

If you know anything about trying to drive variation out of a business process or customer experience, you’ll see signs of how Apple accomplishes this using design. You cannot inspect quality into a product, service or experience. It must be designed in from the very beginning.